If you think we're in a recession or not, the economy is fragile right now

And if it spirals lower, your company is ready for a recession?

Here are 10 tips to deal with a recession for your business:

1) Carefully cut costs. Once the economy starts to slow, many entrepreneurs think they need to reduce costs. But this is only a short term solution. Only to reduce costs or reduce the price if it does not hurt your business later. You can always lower the price - but you still can not lead to higher prices.

2) The contractors - especially when the cost of health care are a burden on the budget. If you have employees who have to walk in the sub-contractors. There are very affordable, cultured freshwater pearl, one month of web conferencing services that allow you to have almost daily contact.

3) advertise, promote and advertise! During the last recession, McDonald's, has almost tripled its advertising campaign, while its rivals, Burger King, has been reduced. Thus, even if it may be against intuition, the recession the time to maximize your marketing. Economic crisis weeds from our competitors, so that the field is open for you.

4) long-term plan: the Japanese are famous for their planning strategies from 15 to 20 years ahead. Following the path of the turtle victory in the race. And it works! Remember that marketing is a marathon not a sprint. Keep the market every month, month after month without stopping and starting with a whim.

5) Select the marketing effectively. You need to have an overview of marketing site brings you the enterprise. Reduce or eliminate marketing practices that do not pay for you, or fix, increase leads and sales so that they do. And consider some form of direct marketing, where you can test specific target markets, without your hard earned budget.

6) the modernization of their marketing tools. For those marketing techniques that work for you, it might be time to get your marketing conversion tools. Could you use more retailers prepare to close the deal? Internet reduce training costs and time.

7) Automate wherever you can. Find ways to automate all tasks in order to reduce the burden on themselves and their employees. What did you do it manually, which allows a computer system for you? Look at all your daily tasks and see if there is a software solution for killing time.

8) You spend your time on what really matters. Have you ever heard of the 80/20 rule? It is a fact that 80% of the 20% stake in the company to its customers. How to treat your best customers like kings. Spend 80% of their time focusing on the marketing and delivery of your product or service.

9) Make-how and repair. "To make and repair" because it lacked the raw materials during World War II, people were invited to a point, rather than just replace it with a look at his own expense. You really need a new computer, or you can upgrade your existing for less money? Need new phone, or you can get with the old for a while?

reduction of up to 10) of storage. If you sell a product, and you think to reduce the sales go, this might be a good idea to rebuild stocks, pearl beads, rather than reducing the same. This is a risky strategy (what to do if the recession lasts only six months?) So make sure you know exactly how long it will take to replenish stocks as the economy recovers.

It is time for a plan to cope with the recession to have. It does not matter whether we are in a recession now. These 10 tips to prepare your company as the good times and bad times.